Venture investor with an operating and entrepreneurial background. Interested in digital media, mobile, on-line advertising, internet infrastructure and all things related to India.
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Tag Archives: Marketing
The Impact of Social Media on Marketing
Social media has democratized the tools of self expression, transforming the relationship that consumers have with brands, products and services. Traditionally, marketers have used the metaphor of a funnel to think about the consumer buying process. Consumers would start at the … Continue reading
Posted in Internet, Marketing Technology, On-Line Advertising
Tagged advertising, Marketing, social-media
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Decade of the CMO
Historically, marketers have played a limited role in driving IT spend. I believe that this is changing, and that selling technology to marketers is a huge opportunity. I believe that this is the decade of the CMO (Chief Marketing Officer). … Continue reading
