I recently left Microsoft after having worked there for more than 4 years and returned to the valley (to join Foundation Capital where I invest in both the US and in India related opportunities ). One of the hardest adjustments was to see how “uncool” it had become to be a PC user, especially one that thinks that Vista is OK and actually likes Office 2007! I often found myself being defensive. Now, thanks to the new PC ads (not the Jerry Seinfeld ads), its feels OK to be a PC user again. The “Proud to be a PC.” ads celebrate being ordinary…ordinary people doing extraordinary things…
I think the ads are brilliant. The Apple ads will be etched in my mind for ever. They struck a chord. And so do these. In one simple 30-second spot, they remind us of why we use a PC — and that the majority of PCs are powered by Microsoft. Positioning a technical product as widely used at Windows is a challenge and after spending years and several hundred million dollars, Microsoft seems to be getting there…If you haven’t seen the ads, do take a look at http://www.youtube.com/watch?v=cRg_Uh1AO2A and tell me what you think.
QtUcOl Very true! Makes a change to see someone spell it out like that.
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